StigmazOfficial Release
The Luciano track "Stigma" is already in the market. It has passed its initial launch window, meaning we are past a pre-launch discovery phase.
The track is a "sleeping giant." Our objective is not to simply "promote" it; it is to re-ignite it. We will do this by creating a new, undeniable cultural "event" that forces the entire ecosystem—DJs, playlist editors, and fans—to re-engage the track from a new perspective.
This "event" will be the launch of a strategic, A-list "Stigma" Remix Package.
This remix package is our "Trojan Horse." It allows us to re-run our entire "hit-making" playbook, with the Almost Famous engine as the undisputed centerpiece.
This re-launch requires its own narrative. The original "Stigma" was the tremor; this is the main event.
"The original 'Stigma' was the tremor. Now, The Aftershock hits.
Luciano has invited a council of sonic masters to re-forge his main-stage weapon. This is not a remix package; it is a Re-Ignition.
Each new version is a new key for a new room, re-tooling 'Stigma' for the peak-time, the day party, and the after-hours. The 'Stigma' hasn't just returned; it has evolved."
The Almost Famous engine is uniquely built for this "re-ignition" scenario. It will be the centerpiece of the entire campaign.
PILLAR 1: ACQUIRE
Precision Fan Acquisition
We will use "The Aftershock" as a new "magnet" to capture a fresh wave of high-intent fans. We will acquire audiences from the remixers' fanbases and retarget all original "Stigma" listeners, funneling them into our "Inner Circle" database. This re-energizes our Algorithm Insurance.
PILLAR 2: CONVERT
High-Value Conversion
The remix package gives us a "second chance" at a top-of-the-charts Beatport position. We will mobilize our newly-acquired "Inner Circle" list to buy the new remixes, creating new "proof" of B2B dominance. This new chart position is the "proof" we need to re-engage playlist editors.
Phase 0: The Re-Tooling
Month 1-2 / Pre-Launch #2
Goal:
Create the "new event" and prepare the assets.
Key Actions:
- •Secure the "Aftershock" Remixes: Remix A (harder, peak-time techno producer) and Remix B (melodic/Afro-house A-lister)
- •Produce New Anchor Content: New artwork for each remix, new Spotify Canvases, new "Aftershock" motion graphic for ads
- •Build Pillar 1 Funnel: Create the "Inner Circle" landing page
- •Activate Pillar 1 (Acquire): Begin running ads to acquire fans before the remixes drop. Target: 1) Retarget all original "Stigma" listeners. 2) Target fans of the new remixers
Phase 1: DJ Swaps
Month 3 / "New" Pre-Launch
Goal:
Manufacture new "credibility" for the remixes.
Key Actions:
- •Elite DJ Swaps (Remixes): Service the new remixes to targeted A-list DJ lists. The "Tool" mix goes to techno DJs; the "Vibe" mix goes to melodic DJs
- •"Hunt for New Proof": Our team hunts for "DJ Proof" of the remixes being played. This new content is our #1 marketing asset
Phase 2: The Re-Ignition
Month 4 / "New" Launch
Goal:
Convert the new hype into a new top-of-the-charts position and re-engage playlists.
Key Actions:
- •Activation (Convert): The remixes are live. We immediately email/SMS our "Inner Circle" list (new fans + original fans) for a surgical push for a new top Beatport chart position
- •Launch "New" Digital Ads: Campaign A (Core) uses the "New DJ Proof" of the remixes. Campaign B (Acquisition) runs ads for each remix, targeting the remixer's fanbase
- •Re-Pitch Playlists: We pitch the remixes to niche playlists (Techno Bunker, Altar). This is our "back door" into the editorial ecosystem
Phase 3: The Maintenance
Month 5
Goal:
Consolidate Proof & Maintain Momentum.
Key Actions:
- •Content Shift: Social content shifts to promoting the remixes and high-quality UGC (User Generated Content) from the new scenes. The track is now a confirmed "anthem."
- •Sustained ad support: A portion of the digital ad budget will be used to maintain a baseline of support for the remixes and core track, keeping them active on key playlists and in front of new audiences.
Description: This plan achieves what a standard "re-promote" cannot:
New High-Impact Event
It creates a new, high-impact "event" (The Aftershock) that forces the market to pay attention again.
Second Chance at Success
It gives us a "second chance" at all our key metrics: a new top-of-the-charts Beatport position, new DJ support, and new playlisting.
Most importantly: It strengthens our core, owned fan database, de-risking future releases.
We recommend Plan B ($262,500) as the ideal investment to create a true "anthem-level" re-launch.
| Category | Plan C Lean & Strategic | Plan B Aggressive Re-Ignition | Plan A Market Leadership |
|---|---|---|---|
| Remix Package (Amplify #1) | $20,000 | $60,000 | $80,000 |
| Incentive Value (Record Contract) | $10,000 | $20,000 | $30,000 |
| Digital Ads (Almost Famous) | $30,000 | $127,500 | $167,500 |
| New Asset Creation | $7,500 | $25,000 | $30,000 |
| Contingency | $7,500 | $30,000 | $30,000 |
| Total Budget | $75,000 | $262,500 | $337,500 |
Plan C: Lean & Strategic
$75,000 - This is the sharp, high-ROI plan. It focuses every dollar on the two actions that create the "new event": securing credible remixes and surgically converting fans.
What this buys:
- • Remix Package ($20k): Two credible, established "DJ's DJ" producers
- • DJ Promo ($10k): Focused DJ plugging campaign
- • Ads ($30k): Lean Almost Famous campaign for Pillar 1 acquisition
- • Assets ($7.5k): High-quality static artwork and motion graphics
Result: This is a high-ROI "proof of concept" plan. It proves the hit in the core community and secures a top-of-the-charts position at Beatport, building a strong foundation and a core fan database.
Plan B: Aggressive Re-Ignition (Recommended)
$262,500 - This is the ideal "Aftershock" strategy. This budget is designed to be a true "event," with enough firepower to acquire a large new audience and secure a major remixer.
What this buys:
- • Remix Package ($60k): One true A-list name (Keinemusik/Bicep-level) plus strong supporting remixer
- • DJ Promo ($20k): Elite DJ plugging campaign with deep follow-up
- • Ads ($127.5k): Almost Famous engine at full power for 10-12 week sustained campaign
- • Assets ($25k): High-end motion graphics and premium visualizer video
Result: This plan manufactures an anthem. It will dominate the charts and clubs for an entire season, building a massive, valuable fan database.
Plan A: Market Leadership
$337,500 - This is the "scaled-up" plan, designed to create an omnipresent hit by scaling the three most important levers: creative, ads, and remixes.
What this buys:
- • Remix Package ($80k): The "Dream Team" - one A-List name and a second very strong established artist
- • DJ Promo ($30k): Top-tier global DJ plugging campaign with significant budget for "hunting"
- • Ads ($167.5k): Massive, sustained 4-6 month "always-on" campaign to dominate digital space
- • Assets ($30k): Full-production visualizer video for the A-list remix
Result: Buys market leadership. Turns "Stigma" into the "Comeback Track of the Year" and builds a massive, high-value fan database for future releases.